Wowing the world with kids' designer clothing
There's never been as wide a range of kids' designer clothing as there is now. From Diesel to Dior, top brands all have a children's range. The world of haute couture is no different. Top designers like Stella McCartney and Jean-Paul Gaultier now all routinely include a line of children's wear in their shows.
In the world of high fashion for tiny tots, the children's market is generally defined as up to 12 years. By rounding out a range with a children's line, designers create a lifestyle brand that can extend right the way through the generations in one family.
Little sizes do indeed also become big business for retailers, who generally find that labels for kids still sell well even when the economy is on a downturn. Part of this can be put down to the so-called 'cult of celebrity', which has extended to the offspring of celebrities.
Magazine and newspaper pages are filled with fashionable youngsters out with their movie star and rock star parents. This in turn has encouraged the rest of us to go out and emulate the look with our own children.
As a luxury goods brand, though, kids' designer clothing remains an affordable one, still only a fraction of buying the same sort of label in an adult size. There are also a large number of outlets selling designer items at discount prices.
Some large stores can be found on high streets, or with massive warehouse-sized outlets in edge-of-town retail parks, selling fashion clothes at lower prices. Selling designer clothing for children online - especially brands that are ethically sourced or organic - is a booming cottage industry for those working from home.
The labels themselves are often a source of bargains for children. If you go into a store that is dedicated to a particular brand or line of clothing, you may find sale racks where last season's clothes are being sold at a fraction of their original price.
This myriad ways to buy kids' designer clothing at a knockdown price might be the reason why this is such a popular market.
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