Google reveals social media ambitions

Social media is not something which is alien to Google as it has made a number of attempts in the past to break up the dominance of social networking sites such as Facebook. Buzz, which was launched two years ago, is an example of its failure until now to really make a mark in this realm.

The latest venture by the search engine giant is a reassertion of its lofty ambitions to provide real competition to the likes of Facebook by providing social features to its search results pages.

The 'Like' buttons employed by Facebook have given its account holders the ability to endorse the things they are interested in. In the same way, the '+1' buttons enable searchers to vote on pages that catch their eye. It is expected that these buttons will be placed by adverts in the listings and over time could be expanded upon by search advertisers to reach further into the web.

In the current scenario, online advertising is worth about £4 billion, according to last year's figures which were revealed by PricewaterhouseCoopers recently. So it is no surprise that with social media growing at a remarkable rate that Google has recognised the potential of this market.

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Commercial Feature