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New development for Aer Lingus

Wednesday, 14th March, 2018 11:18am

New development for Aer Lingus

Pictured at the Aer Lingus announcement this morning were fashion designer Louise Kennedy and Dara McMahon, Director of Market and Digital Experience at Aer Lingus.

A new uniform is on the way for Aer Lingus staff, replacing the renowned teal green uniform that has been in existence for the past 20 years.

The airline announced plans this morning to redesign the uniform. The new design will be revealed in Spring 2019 and will be worn by all frontline ground agents and cabin crew.

It will be led by Irish designer Louise Kennedy, who also designed the existing uniform.

Aer Lingus carried out extensive feedback with staff across many departments within the airline to get their views on the current uniform and to discuss what the new uniform should address in terms of frontline ground agents and cabin crews’ needs in today’s working environment.

The key objective of the redesign is to create a contemporary uniform that will retain its modern look over time and will best meet the needs of today’s airline staff. It will include selecting fabrics for each garment and working with the manufacturing partners to develop the final design and materials.

A total of 10 Aer Lingus uniform designs have been created from a host of leading Irish fashion names including Irene Gilbert, Neillí Mulcahy, Digby Morton, Ib Jorgensen, Paul Costello and Louise Kennedy.

Speaking at the announcement, Ms Kennedy said, “Twenty years after we first designed the current and longest-standing uniform, I am thrilled to continue the design story of the celebrated Aer Lingus uniform. To be able to now design a brand new uniform for the airline is an opportunity we very much appreciate and relish. In fact, it is an absolute honour.”

Chief Operating Officer Mike Rutter added, “The redesign of the Aer Lingus uniform will make ripples not just within our own airline but throughout Ireland and far beyond. The Aer Lingus uniform is the very fabric of our brand and together with the shamrock on the tailfins instantly depicts our rich history and gives our guests who fly with us a warm sense of Ireland and Irish hospitality.”

Aer Lingus will this summer operate its largest ever transatlantic network, now flying direct to 15 North American routes including new routes Dublin-Seattle and Dublin-Philadelphia which will begin operating as part of this year’s summer schedule.

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