Businesses invited to collaborate with TUS students on their digital marketing

Lecturers at the Athlone campus of the Technological University of the Shannon (TUS) are inviting companies nationally to collaborate with digital marketing students on a series of live digital marketing and consultancy projects for the coming academic year.

Students from TUS's Bachelor of Business (Hons) in Digital Marketing and the Master of Science in Digital Marketing will develop and implement a fully-fledged digital marketing strategy for participating businesses under the supervision of experienced digital marketing lecturers and practitioners.

"This is a fantastic opportunity for businesses across the country to avail of our students' expertise in this technical area and in return, our students get to apply their cutting-edge knowledge of digital marketing tools and processes in a real-world scenario under our supervision," said Louise Murray, a senior marketing lecturer in the Faculty of Business at TUS in Athlone.

"If your company has a digital marketing skills gap and could benefit from such a collaboration, please get in touch.

"We are looking for businesses of all sizes to get involved - from one person operations to SMEs, right up to multinational companies from any sector."

This successful collaboration between industry and academia has seen past students collaborate with a wide variety of businesses, including DPD Ireland, Panelto Foods, Zinkworks, Ganlys of Athone, deDANU Skincare, Alexion Pharmaceuticals, Rye River Brewery, Buymedia, Fernhill Garden Centre, Baseworx Ireland, and Burren Eco Tourism, among many others.

The digital marketing strategies that emerge from these collaborations are bespoke and completely unique to the respective company and their needs, explained Dr Aisling Keenan-Gaylard, a digital marketing lecturer in the Faculty of Business at TUS’s Athlone campus.

"A comprehensive, data-backed marketing strategy is essential for any business looking to maintain competitiveness and grow its market share," she said.

"Our digital marketing students assess the specific needs of their partner company, considering the type of industry, competitors operating in the space, the nature of the product/service, among other things, and in turn build a full-funnel strategy to address those unique considerations," Dr Keenan-Gaylard said.

Businesses interested in participating in the programme are invited to fill out an expression of interest form, available at www.ait.ie/digitalprojects.

Further information can be obtained by contacting Louise Murray (louise.murray@tus.ie) and Dr Aisling Keenan-Gaylard (aisling.keenan@tus.ie).