Inspired by the Femme Fatale trend of the 1930s and 40s, Aaron De Mey celebrates the flamboyant style of the urban, daring and stylish woman of this time in his new collection for Lancôme. A woman who used her make-up to define, enhance, strengthen and intensify her beauty.
He says: "I really wanted to create an essential make-up collection that represents the staples of a chic, sophisticated women's make-up arsenal: red lips, brown lined, sculpted, defined eyes, groomed brows and fluffy lashes... A neutral coloured make-up with metallic hints layered over matt sculpting, defining powders. A return to simplicity and sophistication. "It allows me to show a glamorous, graphic, sophisticated make-up style: Brown lined eyes with shades of taupe, red painted lips and red or sparkly black nails... Very Femme Fatale."
More than ever before, this season's collection honours the heritage of Lancôme and the spirit of Paris, symbolised by an emblematic address; that of the Lanc'me INSTITUTE, 29, Faubourg Saint Honoré. The brand's historic home since its creation in 1935, for over 75 years it has been the ultimate beauty address in Paris for those in the know, the embodiment of refinement and Parisian chic.
Frency Touch Absolu Lipstick - available in Rouge 29, Rouge Faubourg & Rouge St Honoré
In 1945, Lancôme redefined the codes of beauty by launching 'Shaker', its very first lipstick, in the ultimate shade of red.
In creating the latest French Touch Absolu, Aaron de Mey has once again drawn inspiration from Lancôme's heritage whilst adding a modern twist. The result is a chic and on trend handbag accessory in Autumn 2011's must have shade - red. The sumptuous, creamy texture of French Touch Absolu guarantees a deliciously sensual velvet touch: a true silk cream enhanced with Pro-Xylane to give lips stunning contour and shape.
Aaron's tip: "Depending on the intensity you're looking for; apply French Touch Absolu with fingertip for a tattooed lip effect, or with a brush for lacquered lips with a perfectly defined contour. Why not dot a little to gently flush your cheekbones: instant healthy glow guaranteed."
Les Œillades in Blondette Fatale
This beautifully designed brown and taupe palette can be used to create a beautiful smoky eye effect. It can also be used for subtle shading and for softer, more natural definition, you can use the metallic shades to illuminate the lids and the matt shades to define and sculpt the eye area.Aaron's tip: "The eye shadow can also be used wet with a small brush on the eye area if you wish a more intense result or dry with small soft brushes to shade and sculpt, always remembering that darkness makes areas recede and lighter shades bring features 'forward'. "
It can also be used to softly shade the eye brows with a small, slant angled stiff brush. Everything a woman could need for the ultimate eye look, contained within one case.
With the charm of a vintage postcard, the very essence of Paris has been captured in this season's blush palette. The silhouette of the Eiffel Tower, the typically Parisian Art Nouveau streetlamp lighting the cobbled pavement outside the historical House of Lancôme at 29, rue du Faubourg Saint Honoré make this palette a true work of art. Aaron's tip: "Use as an overall cheek blush with a large soft fluffy brush, keeping it high and central on the cheekbones. It adds soft, sheer colour and definition to the face by illuminating the cheekbones."
Le Vernis in 022 Rouge Saint Honoré & 029 Noir 29
Lancôme's ultra-glossy, super long-lasting Le Vernis echoes the it-shades of this collection for daring yet elegant nails: a sophisticated red and a black, infused with mini, multi-coloured flecks.
Hypnôse Drama in Gris Fatal
In just one stroke lash volume is magnified, customisable and offers women intensely expressive eyes. Hypnôse Drama in Gris Fatal dresses lashes in this season's it-shade, defining and sculpting lashes without looking heavily 'made-up'.
Aaron's tip: "Use a few light coats rather than one heavy coat and start from the outer corner of the eye working inwards. Actress Bete Davis used to use 8 fine coats of mascara to enhance her famous eyes."
Available at Lancôme counters nationwide RRP: French Touch Absolu Lipstick - €30; Les Œillades Eye Palette - €45; Maison Lancôme Blush €45; Le Vernis Nail Varnish - €16 and Hypnôse Drama Mascara €25.50.