Soothe your skin this winter with Aveeno

With the cold weather and cranked-up central heating, it's no wonder skin can suffer during the winter months. The Aveeno brand understands the importance of having soft, smooth skin to help you feel good, even when it's wrapped up in winter layers. The dry skin experts from Aveeno have spent years harnessing the power of active naturals such as oats. Aveeno Skin Relief Moisturising Lotion contains a high oat complex to help skin stay hydrated and moisturised. Combining naturally-active, finely milled oats, rich emollients, it instantly and intensely soothes and nourishes very dry, sensitive skin. Plus, it's proven to relieve all symptoms of winter skin - dryness, flakiness, roughness and irritation - in just one day. Independent cosmetic dermatologist and advisor to the Aveeno brand Dr Sam Bunting, explains why skin is drier in the winter months and offers some top tips to banish tight winter skin. "Skin is particularly prone to looking dull in the winter. Cold air outside and heated air inside causes low humidity, which leads to water evaporating from our skin - this can cause cracking, flaking and irritation and gives skin a lacklustre, parched appearance. That's why it is particularly important to avoid harsh soaps and moisturize skin regularly in colder climes." Banish tight winter skin with these three tips to ensure skin is kept soft and moisturised whatever the weather this winter: - Avoid long, hot baths and showers - Cleanse with a gentle soap-free cleanser and dry your skin thoroughly, but gently afterwards - pat, don't rub! - Immediately follow cleansing with a generous application of a hydrating moisturiser - Aveeno Skin Relief Moisturising Lotion is a firm favourite with those suffering from the drying effects of winter. In an Aveeno survey amongst 191 adults with dry, sensitive skin skin, the brand found that 92% saw a visible improvement in their skin's dryness after just one day of Aveeno Skin Relief Moisturising Lotion, and 89% considered the product to be better than their previous dry skin product. The survey also found that after the first day of use, 99% of those surveyed agreed Aveeno Skin Relief Moisturising Lotion soothed skin and 84% noticed a visible improvement in the roughness of their skin. Aveeno Skin Relief Moisturising Lotions RSP €5.25/200ml are available from pharmacies and supermarkets nationwide. Also available in a convenient 300ml pump format RSP €7.99.