Pippa O'Connor's POCO pop-up shop opens today in Towncentre
KAYLEY HARDIMAN
Pippa O'Connor Ormond's latest POCO By Pippa pop-up shop will launch today in Athlone Towncentre at 12pm. The pop up will be opened for the next four weeks in the Towncentre and is located on Level 0 beside Warehouse. This is the first time that Pippa has opened a pop up shop in the midlands and it is a huge draw to the town for people in surrounding areas with Pippa having over three hundred thousand followers on Instagram. Shoppers and fans of the young businesswoman will get to visit the shop and see the POCO collection of jackets, shirts and 9 different styles of jeans.
With the different styles Pippa caters to all fashion lovers. Each style of jeans has their own name such as the slimmer, the city, the Saturday night, the off duty, the all star, the leather look, the mama to be, the tummy tuck and the off duty mama to be. The all rounder jacket, the off duty shirt and jacket and the western shirt all complement the POCO jeans. The pop-up shop will also be selling candles and planners from the Pippa Collection.
The POCO denim brand has gone from strength to strength since its launch and it speaks to Athlone’s status as a “shopping place to visit” that Pippa would choose here as her next location. Pippa's successful ventures in the business world were recognised last year when she was crowned Young Businesswoman of the Year by Image magazine.
For more information on POCO by Pippa check out www.pocobypippa.com Facebook @pippaoc Instagram @pocobypippa @pipsy_pie