Almost 7 million potatoes likely to be consumed in Ireland this Christmas

Tesco Ireland said it expects almost 7 million individual potatoes to be consumed by Irish families alongside their Christmas dinners this year.

A 'Christmas Trends Report' carried out by the supermarket chain this year found that enjoying Christmas dinner with family on December 25th was the most cherished festive tradition for almost half of the Irish people surveyed (47%).

Annually, Tesco sources almost 30,000 tonnes of potatoes including Rooster, Maris Piper, Queens, organic, baby varieties and the signature Tesco finest* roosters, from Country Crest, a north county Dublin agri-business led by Gabriel and Michael Hoey

Country Crest employs more than 120 people at its production and farming divisions whilst also sourcing directly from a further 50 farming families across Ireland, including the Harkin Brothers from Bridgend, Lifford, Donegal, who last week were harvesting rooster potatoes for the Christmas peak.