Leah Fletcher: deDANÚ
Part of our series of articles of women in business locally.
After living in Vancouver for 10 years, Athlone native Leah Fletcher moved home with the goal to set-up Ireland’s first carbon neutral health and wellness brand. Noticing a gap in the market for carbon conscious and plant-based products, she established the brand and its operations on the fundamentals of sustainability and scientific focus. All deDANÚ products are rigorously developed with proven product efficacy and consumer safety in mind.
Leah established systems for supply-chain and manufacturing that combine circular biotechnology practices, clinical research and local agricultural resources to create a collection of products that are innovative, effective and multi-functional. Each individual product in deDANÚ’s range is clinically proven and exquisitely luxurious.
deDANÚ has grown rapidly since its launch in October, garnering attention from national and international media platforms, including features in beauty and lifestyle magazines, national newspapers and endorsements from popular celebrities and skincare experts. In the first 5 months of its launch, deDANÚ has already received two coveted European industry awards: “Best high-end CBD brand 2020” and “Most sustainable skincare brand 2021” While still in Canada, Leah noticed a rapid increase in the number synthetic skincare products on the market that tout quick results, but unfortunately lead to long term skin problems. She saw a solution in offering organic, plant-based products that allow the skin to reach a naturally balanced state.
Dedicating two years to establish operations, Leah spent the extra time and resources to set up pharmaceutical-grade manufacturing facilities and processes for deDANÚ’s products so that every batch is produced to the highest standards possible, something not normally established for ‘natural’ brands. The manufacturing facility follows strict quality control and safety measures while ensuring minimal environmental impact through circular practices and waste-free operations.
The explosion of interest and rapid growth in demand for deDANÚ products may be attributed to its use of certified organic, cruelty free, synthetic free ingredients in every formulation. User reviews note the high quality and effectiveness of deDANÚ’s ‘Remedy Range’, which boasts a stunning line-up of Ireland’s first Natural CBD skin care products. deDANÚ’s ‘Remedy Range’ nurtures the skin by allowing CBD and complementary ingredients to act as an anti-inflammatory while adding powerful antioxidant protection. The products seal in hydration for all skin types and all genders, with each product having multiple uses.
All deDANÚ offerings are produced in the company’s facilities in Athlone using locally sourced ingredients and patent-pending, cannabinoid infusion technology to support absorption of active ingredients through the skin. deDANÚ’s clinical studies saw impressive results for participants suffering from psoriasis, sun spots, acne, eczema, rosacea and dermatitis.
Made with pharmaceutical standards, sustainable practices and a minimal carbon footprint, users of deDANÚ products can indulge in luxury without experiencing the guilt that regularly comes with mainstream beauty industry offerings.
deDANÚ is currently exporting to North America and intends to expand its Irish team while simultaneously launching its Canadian operations in the coming weeks. You can discover and shop the full deDANÚ collection at www.dedanu.ie. deDANÚ has its flagship factory shop in Monksland, Athlone which will re-open as soon as government guidelines allow.
deDANÚ offers free next day delivery with a minimum order, as well as gorgeous product samples. deDANÚ dispatches all orders from Athlone in sustainably sourced packaging. Follow deDANÚ on facebook or instagram (@dedanuIreland) to enjoy generous giveaway, discounts and rewards with every purchase, review and social share.