Oliver Carty marks 60 years with its own brand range
Oliver Carty has announced a new range of pork, bacon and turkey products to celebrate 60 years in business, sharing what they call ‘The Carty Way’.
The new family brand ‘Oliver Carty & Family’ is a first, after years of supplying pork and bacon to industry. The family has sourced a specially selected range of pork exclusively from the Little River Pig Farm, Enniscorthy, Co. Wexford, which is cured using Irish Atlantic Sea Salt harvested on the Beara Peninsula in West Cork; and a range of 100% Irish turkey for their rashers, medallions, lardons and joint products.
Coinciding with the launch this week is the announcement of two, two-star Great Taste Awards, an incredible achievement that recognises outstanding products that are awarded to less than 10% of food and drink entries.
Ted Carty, CEO, at the launch said: “After over 60 years, it is wonderful to see the family name on our special bacon and turkey products. My father started the business in our family home in Arcadia, Athlone in the 1950s and he would be very proud today that his son and daughter, myself and Ber, and his grandchildren Aoife, Deirdre, Jack and Ben are continuing his traditions. Oliver had a special way of curing bacon and doing things - we’re delighted to now see his traditions continue and appear on supermarket shelves. We call it ‘The Carty Way’ in his memory, and are delighted to share it with everyone.”
Aoife Carty, granddaughter, said it was fitting that the products were launched in the week the company was celebrating its success in winning two prestigious Great Taste Awards.
Jack Carty, grandson and out half for Connacht Rugby, said: “I’m delighted my idea of bringing to market an Irish turkey medallion is finally available on shelf for everyone to enjoy. Turkey is
a great fit into my high-performance diet – it’s high in protein and low in fat. The medallions we are launching are 100% Irish, only 28 calories in each and taste great.”
Bernie Carty, daughter, said: “I’m so proud of the launch and the Great Taste Awards, and am delighted that we are continuing the family traditions after 60 years. I’m equally delighted that we are supporting the Jack and Jill Children’s Foundation, such a great charity that does amazing work.”
The Oliver Carty & Family brand is available across all SuperValu and Donnybrook Fair stores.
For every pack from the Little River Pig Farm sold, Oliver Carty & Family will donate 5 cent to The Jack and Jill Children’s Foundation.
Carmel Doyle, CEO of Jack and Jill Children’s Foundation said: “Thank you to all at Oliver Carty for supporting Jack & Jill. The donations from the sales of these products will translate into home nursing care for the 396 children currently under our wing in communities across Ireland. With 10 children under our care in Westmeath, we are hugely grateful to be supported by such a strong family and community-centred business like Oliver Carty. Our model is very much child and family centred and it is the generosity of local businesses that keeps Jack & Jill going; community is at the heart of what we do too.”