Lidl trolley dash success for Athlone customer
An Athlone customer managed to grab €159.38 worth of goodies making for a Merry Lidl Christmas as part of the retailer's recent fundraiser.
Noreen Gilchrist, pictured above with her daughter, took part in their annual festive fundraiser Trolley Dash in aid of JIGSAW recently.
In Westmeath, over €4,947 was raised for the youth mental health charity this year. In all, Lidl Ireland said the initiative has raised over over €280,000 in support of their charity partner.
The fundraising initiative now in its 7th year has received phenomenal widespread support from generous customers across stores.
Winning customers, the past week, took to the aisles to scoop their Christmas shopping as part of the festive fundraiser and bagged over 170 trolley loads of groceries just in time for Christmas.
For two weeks annually in November, Trolley Dash tickets are sold in Lidl stores nationwide for just €1 each, offering customers the chance to win a supermarket sweep style dash around their local nearest Lidl store.
Since its inauguration in 2014 the festive fundraiser has raised over €2 million for the supermarkets charity partners and given away trolley loads of Christmas groceries to the lucky winners.
Speaking about the success of this year’s Trolley Dash, Lidl Ireland Head of CSR, Owen Keogh said it’s an incredible milestone to have raised over €280,000 in this year’s Trolley Dash.
" It’s a fun and festive way to mobilise efforts in support of a super charity. With restrictions over the past two years, looking after local community’s big and small is more important than ever. The whole team at Lidl Ireland are heartened by the generosity and that so many customers wanted to contribute to a cause that has a real impact for those looking for support in times of need,” he added.
On receipt of the charity donation Joseph Duffy, CEO of Jigsaw, remarked that they continue to see a significant increase in the demand for our services and supports across Ireland and it is so important that young people, their families, teachers and communities know that we are here to support them.
"Thank you so much to Lidl Ireland for this incredible donation from Trolley Dash, made possible by your generous customers - Thank you to everyone who bought a ticket and contributed in raising these vital funds, which will enable us to be there to support young people, when and where they need us.”
Trolley Dash is just one of many initiatives by Lidl Ireland to fundraise for Jigsaw – the National Centre for Youth Mental Health and engage customers and local communities with various activities.