Louise Cantillon will seek Friday's Most Stylish at Galway Races

As Athlone Towncentre enters its twelfth year leading the Friday's Most Stylish competition at the Galway Races, Today FM's Louise Cantillon will act as Celebrity Judge alongside Fashion Stylist Marietta Doran.

The judges are looking for “stand out style with sustainability in mind” from attendees on the day, with a focus on women who bring their own personal style to accessible high street pieces.This year it is hoped entrants will restyle clothing or accessories they already have in their wardrobes.

Both judges will be joined by General Manager of Athlone Towncentre Shirley Delahunt who, together with Marietta, has formed part of the judging panel for the last twelve years

Taking place on Friday, August 2 from 4pm, Friday’s Most Stylish is expected to be one of the biggest gatherings of race-going fashion lovers to date on the fifth day of the festival.

This year sees the biggest Prize Fund on offer to date for the competition winner with a Shop & Stay Break courtesy of Athlone Towncentre. The lucky winner will leave Galway Racecourse with a €2000 Athlone Towncentre Gift Card, a luxury two night break in the four star Sheraton Athlone Hotel in a Deluxe Tower Room with dinner and spa treatments and an exquisite white gold diamond pendant courtesy of Fields The Jewellers, who are one of the many retailers located in Athlone Towncentre.

Speaking at her announcement as Celebrity Judge, Louise said that “I am so excited to be involved as a judge for Athlone Towncentre ‘Friday’s Most Stylish’ competition! I adore fashion and I love the special efforts people make for race week. This year there is a particular focus on sustainability and restyling clothes and accessories already in our wardrobes. I think that this will make the selection extra special and I am sure the style stakes will be very high. Tá mo hata réidh agam agus táim ag súil go mór leis."

Friday’s Most Stylish Judge Athlone Towncentre General Manager Shirley Delahunt says “we are delighted to once again be involved in highlighting the incredible style the Galway Races are known for.”

“The last two years have shown the largest numbers of the festival attend on Friday with many of the racegoers dressed in the hope of winning the outstanding prize we bring to the competition. We have always championed ‘Friday’s Most Stylish’ as being accessible to all and we try to encourage the building blocks of an outfit being from the high street blended with pieces from boutiques, Irish designers or pieces which people may already have in their own wardrobes.”

“We have seen a real evolution of style at the races over the last number of years which perfectly complements the high street stores and boutiques we house in Athlone Towncentre. This competition and its previous winners have demonstrated that racing style is now more about reflecting ones' individual personality and style creativity as opposed to spending an exorbitant amount of money on clothing one cannot wear more than a handful of times. We’re looking forward to seeing how racegoers blend high street and high end fashion at Galway Racecourse.”

As always highlights of the event can be viewed on the Athlone Towncentre social media channels. Style watchers who cannot attend the event can view racegoers, the five finalists and winner on the same day as the event unfolds.