The new sign for Rituals in Athlone Towncentre.

Luxury lifestyle brand set to open Athlone outlet

Luxury lifestyle and beauty brand Rituals is set to expand its chain of shops in Ireland to include a new retail boutique in Athlone, its first the Midlands.

The new shop will be located in Athlone Town Centre.

"We have some exciting news … Coming soon to level 0," the shopping centre posted in recent days with a photo of Rituals sign at the new shop, which was formerly home to Born adjacent to River Island.

Advertisements had appeared online in recent weeks seeking a store manager for the Athlone outlet to join 11 others already up and running nationwide.

Founded in 2000 by Raymond Cloosterman, Rituals is a unique wellbeing brand with a passion to transform everyday routines into more meaningful experiences. Whether it’s taking a nice long bath or creating a homey atmosphere with the rich scents of incense, Rituals main selling point is allowing their customer to find happiness in the smallest of things.

Inspired by the wisdom of ancient traditions and cultures, Rituals has created an extensive collection of luxurious yet affordable products for home and body using signatures fragrances from the world’s finest perfumers. Proudly vegan, the products are made from natural ingredients and are often to be seen in high-end hotels, airport and cruise ships across the globe.

Some of their best-selling products include skincare, lush shower products, candles and scents for the home.

Only 23 years old, the Dutch brand has seen major growth over the two decades and now boasts more than 800 stores across 33 countries in Europe, Asia, Middle East, South and North America.