Tessa (5) and Ciara (8) James from Dublin outside the Greville Arms on Monday afternoon. They attend Young European Strings music school in Dublin and their mother, Karen Boland from Rosemount, teaches them “a bit of trad music”

TikTok joins Fleadh Cheoil na hÉireann 2023 as official content sponsor

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In a new partnership, TikTok, the leading destination for short-form mobile video, has been announced as the official content sponsor for Fleadh Cheoil na hÉireann 2023. The world's largest celebration of Irish music, language, song and dance has returned to its roots in Mullingar this week until August 13.

This collaboration marks a significant step in the Fleadh Cheoil na hÉireann's mission to spread awareness of Irish culture and heritage. With TikTok's global reach and innovative platform, the magic of the fleadh will be shared with audiences worldwide.

Joe Connaire, chairperson of the Fleadh Executive Committee, expressed excitement about the partnership. "We're thrilled to collaborate with TikTok for this year's fleadh," he said. "This partnership will allow us to bring the rich tapestry of Irish culture to a global audience."

As part of the sponsorship, Mullingar and traditional Irish culture will be brought to life across the massively popular digital platform. Fleadh Cheoil na h'Éireann 2023 has already kicked off with a bang, with the festivities set to continue throughout the week including performances from De Danann, Dervish, Sean Keane and Fuaimlaoi.

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