Athlone siblings' oat bites to be stocked by Lidl

Products from BiaSol, the sustainable food business started by two siblings from Athlone, will be stocked in Lidl stores nationwide, as part of the retailer's Kickstart programme, from Thursday, September 10.

Niamh and Ruairi Dooley, from Ballykeeran, founded Biasol which is based in Tullamore.

The siblings' oat bites range has been handpicked by Lidl Ireland to feature in the retailer’s Kickstart Supplier Development Programme, as the initiative celebrates 10 years of supporting Irish food and drink producers.

The full Kickstart range of 50 products from 22 Irish suppliers will be available in Lidl’s 235 stores nationwide from Thursday, September 10, as part of a two-week promotional campaign.

Biasol's inclusion in the Lidl Kickstart initiative is the latest boost for the business, which recently announced that its 60g maple crumble bar was being made available for in-flight purchase on Aer Lingus flights.

Last year, BiaSol was chosen as one of two winners of the inaugural BMW Ireland Future Entrepreneur Competition.

The company transforms brewers’ spent grain into high-fibre, plant-based food products, creating a circular solution that addresses food waste and improves nutrition.

Lidl Ireland said that, over the last decade, it has invested more than €42 million in its Kickstart supplier development programme, supporting over 300 local suppliers and bringing hundreds of innovative Irish products to Lidl customers.

The programme has also delivered long-term success, with many participants going on to secure permanent listings in Lidl stores.