Soroptimists hold local launch of “Orange the World” campaign

Members of Soroptimist International Athlone launched their United Nations “Orange the World” (16 Days of Activism) campaign at a memorable charity lunch held on Saturday in the Hodson Bay Hotel.

The event brought together Soroptimists, supporters, friends and guests from across Ireland for an afternoon of friendship and fundraising while highlighting the important message of ending violence against women and girls.

The afternoon began with a welcoming reception with accompanying music by musician Lucy Nally. Guests then enjoyed an excellent lunch in the warm and welcoming surroundings of the Hodson Bay Hotel, where wonderful food and great company created the perfect setting for the official launch of the global campaign.

The event marked the beginning of Athlone Soroptimists' annual support for the global “Orange the World” campaign, which raises awareness of gender-based violence and encourages action within communities. All proceeds from this Lunch will go to Esker House, Athlone Rape Crisis Centre and local charities.

A powerful highlight of the afternoon was a moving and inspirational address by renowned entrepreneur, broadcaster, and campaigner Norah Casey.

Speaking openly about her personal experiences of domestic violence and survival, Ms Casey delivered a heartfelt presentation that resonated deeply with attendees. Her story of resilience, courage, and hope served as a powerful reminder of the importance of continuing efforts to support survivors and challenge all forms of gender-based violence.

Sile O’Flaherty, Athlone Soroptimist Club President said: "We are deeply thankful to everyone who attended the event, bought raffle tickets, made donations and contributed in any way.

“We are also grateful to our fellow Soroptimists from around the country for joining us and supporting the launch of “Orange the World.” We also extend our sincere appreciation to our families, friends, sponsors, and the wider community whose encouragement and generosity continue to support the work of our club."

As the “Orange the World” campaign gets underway, Athlone Soroptimists remain committed to raising awareness, advocating for change and supporting organisations that provide vital services to women affected by violence.